Drive incrementality with shelf-powered retail media

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Missed shelf signals lead to wasted media spend

Retail media campaigns often run on SKUs that are not shelf-ready, including OOS items, low organic rank products, or pages with missing images. Without real-time shelf signals, teams waste media budget and miss opportunities to drive incremental sales.

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Ads run on OOS, low-rank, or unshoppable SKUs that cannot convert
Media spend is wasted when availability, rank, and content signals are not tied to activation
Disconnected shelf data leads to cannibalization and lower incremental return on ad spend

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How CommerceIQ connects shelf readiness with retail media performance

CommerceIQ links shelf signals including availability, rank, keywords, and content gaps with media spend to ensure ads run only when SKUs can convert. Shelf data powers bid optimization, and content updates sync through two-way PIM integration.

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Key capabilities

Real-time shelf readiness checks before media activation

Shelf signals, such as organic rank and keyword strength, power real-time bid optimization

Instant detection of missing images and content gaps with recommendations

Two-way PIM sync for correcting content discrepancies

Brands are improving ROAS with shelf-connected media

By connecting shelf signals to retail media, brands eliminate wasted spend and ensure ads run only when products can convert. CommerceIQ helps teams improve efficiency, drive incrementality, and maximize the return on every media dollar.

A leading CPG brand used CommerceIQ to uncover hidden digital shelf insights that optimized their ad spend, boosting ROAS by up to 64% and cutting $3.9M in wasted spend in just 45 days.

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Capabilities that connect retail media to shelf performance

CommerceIQ helps brands optimize both organic and paid performance by unifying digital shelf insights with retail media activation and bid optimization.

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