RETAIL MEDIA MANAGEMENT

Turn media spend into measurable growth with AI that works

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CommerceIQ Retail Media Management maximizes ad efficiency across Amazon, Walmart, Target & more—using real-time automation, iROAS optimization & actionable AI insights that drive total revenue impact.

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Transform retail media into a profitable growth engine with Retail Media Management

CommerceIQ Retail Media Management (RMM) helps ecommerce teams drive incremental sales, reduce inefficiencies and maximize return on every ad across the world’s leading retailers.

Automate bidding, budgeting & campaign execution across all retail media platforms

Cut reporting time in half with real-time AI insights & one-click presentation-ready reports at your fingertips

Optimize spend for incrementality with keyword-level tracking & iROAS-based decisioning

Run and report on campaigns across Amazon, Walmart, Target & more from a single platform

View performance across all retail partners in a unified dashboard

Automatically optimizes campaigns based on 50+ signals like, competitor moves, inventory shifts & location based data

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AI that drives incremental sales across every retailer

At the heart of RMM, Goal Optimizer dynamically reallocates budgets and adjusts bids in real time, while AllyAI Media Teammate uses 50+ data signals – like competitor moves, share of voice trends and inventory shifts – to drive smarter, faster decisions and incremental sales across every channel.

Act on insights, instantly

Get instant insights, one-click reports and AI-powered alerts to reduce reporting time and accelerate performance.

Launch faster with guided workflows

Set up campaigns in minutes using a guided workflow that adapts to your goals—whether it’s ROAS, SOV or iROAS—and provides smart automation out of the box.

Drive incremental sales across every retailer

Most tools optimize for return on ad spend—even if it cannibalizes organic sales. CommerceIQ’s Retail Media Management optimizes for iROAS (incremental ROAS) using keyword-level tracking and AI-based decision-making to grow net-new revenue instead of just shifting budget.

Control every channel from one place

Manage and optimize campaigns across Amazon, Walmart, Target and Instacart—all from one centralized dashboard.

Stay ahead of the competition

Track SOV, competitor keywords and category trends to inform media strategy and uncover growth opportunities.

Balance control with intelligence

Choose between rule-based or real-time automation to control how bids and budgets adjust across campaigns.

The only solution that's purpose-built for incrementality across retailer platforms

Unlike traditional ROAS-focused tools that risk cannibalizing organic sales, CommerceIQ's AI-powered Retail Media Management solution targets incrementality, optimizing retail media spend and campaigns for true business growth in real time.

Unified shelf + media + sales data

Unlike siloed retail media tools, RMM connects media performance with digital shelf visibility and sales outcomes, helping teams understand what’s really driving (or hurting) performance—and act faster across retailers.

AI trained on real commerce signals

CommerceIQ’s proprietary incrementality model uses over 50 real-time data signals like competitor keyword activity, inventory availability and share of voice shifts. This empowers retail media teams to quickly guide bid and budget adjustments that actually improve business performance.

Closed-loop campaign automation

AllyAI Media Teammate doesn’t just surface insights, it executes in real time. From automated bidding and budgeting to dynamic budget reallocation and one-click reporting, Retail Media Management empowers teams to respond instantly to shifting market conditions.

Multi-retailer, multi-goal execution in one place

Run, optimize and report on campaigns across Amazon, Walmart, Target, Instacart and more—all from one platform. Choose from flexible goals like ROAS, iROAS or SOV to measure success and stay aligned to business priorities.

TESTIMONIALS

Hear what our customers say

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“CommerceIQ has enabled my team to operate at the pace needed to win in the market. Issues that would take weeks to identify are now being flagged and resolved on the same day.”

Stephen Mischel • Ecommerce Sales Team Lead, Bayer

“CommerceIQ’s ecommerce management platform provides substantial benefits, giving us the ability to understand performance across granular targets, including branded, generic, and competitive keywords and apply bulk automation to optimize our campaigns in line with our business objectives.”

Rizwan Akbar • Head of ecommerce, Pilgrim’s Pride

“The ease of use of the DSA platform has been a big plus. They have a slick user interface and intuitive dashboards, which make it easy for people who are not necessarily very technical to access the information they need. As a result, more people are now utilizing DSA data, and they have confidence that the data is accurate.”

Michael Gold • Strategy & Ecosystems Manager at PepsiCo

“I knew we needed an ecommerce partner with a technology-first approach to help us optimize the supply chain, sales operations, and retail media spend. I’ve been impressed by how quickly the CommerceIQ Channel Optimization Platform and ecommerce experts have become an integral part of how we run and profitably grow our Amazon business. We are now exploring how to take the same approach with our other channels.”

Steve Daigh • Senior Director of ecommerce, Spectrum Brands, Inc.

"CommerceIQ has drastically step changed our shortage disputes process resulting in a higher success rate for those disputes…Before automating our shortage disputes, we spent much of our time reviewing them manually and simply were not able to dispute all of them as we did not have the capacity to do so. That left us only disputing the largest shortages. And now with CommerceIQ, automation allows us to dispute 100% of our invoices maximizing our chances of revenue recovery and increasing our productivity."

Jennifer Wronski • Sales Team Lead- Reckitt

"Out-of-stock reports have helped me manage my catalog & stay ahead of conversations."

Senior ecommerce Manager • Georgia Pacific

“CommerceIQ has enabled my team to operate at the pace needed to win in the market. Issues that would take weeks to identify are now being flagged and resolved on the same day.”

Stephen Mischel • Ecommerce Sales Team Lead, Bayer

“CommerceIQ’s ecommerce management platform provides substantial benefits, giving us the ability to understand performance across granular targets, including branded, generic, and competitive keywords and apply bulk automation to optimize our campaigns in line with our business objectives.”

Rizwan Akbar • Head of ecommerce, Pilgrim’s Pride

“The ease of use of the DSA platform has been a big plus. They have a slick user interface and intuitive dashboards, which make it easy for people who are not necessarily very technical to access the information they need. As a result, more people are now utilizing DSA data, and they have confidence that the data is accurate.”

Michael Gold • Strategy & Ecosystems Manager at PepsiCo

“I knew we needed an ecommerce partner with a technology-first approach to help us optimize the supply chain, sales operations, and retail media spend. I’ve been impressed by how quickly the CommerceIQ Channel Optimization Platform and ecommerce experts have become an integral part of how we run and profitably grow our Amazon business. We are now exploring how to take the same approach with our other channels.”

Steve Daigh • Senior Director of ecommerce, Spectrum Brands, Inc.

"CommerceIQ has drastically step changed our shortage disputes process resulting in a higher success rate for those disputes…Before automating our shortage disputes, we spent much of our time reviewing them manually and simply were not able to dispute all of them as we did not have the capacity to do so. That left us only disputing the largest shortages. And now with CommerceIQ, automation allows us to dispute 100% of our invoices maximizing our chances of revenue recovery and increasing our productivity."

Jennifer Wronski • Sales Team Lead- Reckitt

"Out-of-stock reports have helped me manage my catalog & stay ahead of conversations."

Senior ecommerce Manager • Georgia Pacific

Turn insights into impact with CommerceIQ

1450+

retailers

100+

mobile apps

59

countries

250+

engineers and
data scientists

AI THAT WORKS

Turn insights into impact with CommerceIQ

CommerceIQ is the only sales-focused, unified platform built specifically for ecommerce—combining sales, media and shelf data with role-specific AI teammates that deliver actionable, commerce-ready insights.

FAQs

Find quick answers to common questions about our products, services, and policies. If you need more help, our team is here to assist you.

Explore FAQs
How does CommerceIQ’s retail media management solutions differentiate from traditional advertising approaches?

CommerceIQ’s retail media management solutions go beyond traditional advertising approaches by being retail-aware. They are specifically designed to optimize advertising outcomes in the retail environment, where factors like share of voice and incremental sales play a critical role.


By leveraging advanced technologies and a deep understanding of the ecommerce landscape, CommerceIQ helps brands maximize their advertising impact, drive profits, and achieve sustainable growth in the evolving battlefront of ecommerce.

How does CommerceIQ help in optimizing campaigns and budget management for Walmart?

CommerceIQ’s campaign automation capabilities enable hourly bid rules, AI-driven automations, 24/7 keyword optimization, and budget maximization. These features ensure efficient campaign optimization and effective budget management for Walmart.

By leveraging automation and real-time insights, CommerceIQ helps retailers make data-driven decisions and achieve better results.

Can retail media management solutions help improve advertising ROI on ecommerce platforms?

Yes, retail media management solutions are designed to improve advertising ROI on ecommerce platforms. By leveraging data, automation, and retail-aware strategies, these solutions help brands optimize their advertising spend, maximize visibility, and drive profitable outcomes.

By focusing on key metrics such as share of voice and incremental sales, brands can achieve better returns on their advertising investments and drive overall profitability.

How does retail media management connect data, strategy, and execution?

Retail media management integrates data, strategy, and execution by leveraging advanced technologies such as machine learning and automation. It starts with analyzing relevant data to gain insights into consumer behavior, market trends, and campaign performance.

Based on these insights, brands can develop data-driven advertising strategies that align with their retail goals.Finally, the execution phase involves implementing and optimizing campaigns using automation tools to drive results in the retail space.

What are the benefits of using CommerceIQ’s retail media management solutions?

CommerceIQ’s retail media management solutions offer several benefits, including:

Complete Visibility: Gain comprehensive visibility into your ecommerce operation, allowing you to monitor and analyze the performance of your advertising efforts.


Optimization of Share of Voice: Maximize your share of voice to ensure your brand is prominently featured in search results and advertising placements, increasing visibility and driving sales.

Return on Advertising Spend (ROAS): CommerceIQ’s solutions go beyond just ROAS by focusing on driving profits and incremental sales, allowing you to achieve better advertising outcomes.

Data-Driven Strategy: Leverage data and insights to develop effective advertising strategies tailored to the retail environment.

Machine Learning and Automation: Harness the power of machine learning and automation to automate campaign management, optimize bidding and budgets, and drive efficient and effective advertising outcomes.

What is Retail Media Management?

Retail Media Management is an approach that makes advertising retail-aware by integrating data, strategy, and execution with machine learning and automation. It enables brands to optimize their advertising efforts in areas that are crucial for driving results in the retail space.

How does CommerceIQ help optimize retail media spend on Amazon?

CommerceIQ’s platform allows brands to dynamically adjust search and display campaigns for ASINs (Amazon Standard Identification Numbers) to maintain healthy inventory levels and avoid advertising low inventory or out-of-stock items.

By implementing assortment and retail-aware advertising opportunities, brands can optimize their retail media spend on Amazon and drive better campaign performance. CommerceIQ also provides tracking of spend and campaign performance by keyword, search term, and SKU (Stock Keeping Unit).

What retail management capabilities does CommerceIQ offer specifically for Amazon?

CommerceIQ provides several retail management capabilities for Amazon. These include Digital Shelf Analytics, where you can dynamically adjust the positioning of your digital shelves and optimize your Share of Voice on Amazon.

Digital Shelf Automation helps you receive timely out-of-stock (OOS) predictions, monitor third-party incursions, eliminate 3P variants, and take actions to correct unauthorized content and variation changes.

CommerceIQ also offers Retail Media Management, enabling assortment and retail-aware advertising opportunities, and Supply Chain Management, which connects supply chain and inventory data to drive actionable recommendations, streamline purchase order reconciliation, and track shipments and PO fill rate.

What results can I expect from leveraging CommerceIQ’s full-funnel advertising capabilities on Amazon?

By leveraging the power of full-funnel advertising through CommerceIQ’s platform, you can attract new-to-brand customers and move them through the awareness, consideration, and conversion stages with a single platform.

This comprehensive approach helps increase brand performance on Amazon and allows you to measure the impact of your ad dollars with multi-touch attribution, ensuring that you are driving true incremental sales

What problems do brands face when managing ecommerce sales and retail media on Amazon?

Brands often manage ecommerce sales and retail media in silos, which can lead to wasted ad budgets and missed sales opportunities. Their ad spend may not be retail aware, resulting in decreased revenue and profitability.

Additionally, managing sales and retail media manually and in silos limits the ability to capitalize on the wealth of retail data available to target and move consumers across the funnel

What retail management capabilities does CommerceIQ offer for Walmart?

CommerceIQ offers several retail management capabilities for Walmart, including market analysis of paid and organic search landscape, shopper behavior, retailer algorithm nuances, and audience evaluation.

It also provides strategy building support for internal brand strategies, inventory and retailer-margin aware triggers, optimization for share of voice growth, and full-funnel (off-site to on-site) strategies.

Furthermore, CommerceIQ offers campaign automation with hourly bid rules, AI-driven automations, 24/7 keyword optimization, budget maximizer, and incrementality modeling. The platform also assists with performance measurement through ad KPI reporting, sales and share of voice measurement, search and display mix adjustments, and share of voice analysis.

How does CommerceIQ leverage the integrated Instacart API to enhance advertising efforts?

CommerceIQ offers full integration with the Instacart API, allowing for seamless collaboration and enhanced advertising efforts. This integration supports featured products on homepage and category pages, search and item pages, post-checkout, and customer order history pages.

By utilizing the API, CommerceIQ can classify consumer searches into branded, category, or competitor keyword types, enabling them to better understand purchase intent. This understanding helps you optimize your campaigns and deliver more relevant offers to online grocery shoppers on Instacart.

Can CommerceIQ help in optimizing budgets for Instacart advertising?

Absolutely. CommerceIQ provides automation and optimization features to help you make the most out of your budget for Instacart advertising. Its platform allows you to set hourly bid adjustments to ensure your campaigns are live throughout the day.

Additionally, automatic budget optimization helps you adhere to pacing across all campaigns on Instacart. By leveraging bulk automation and optimizing campaigns based on your specific goals, consumer spending patterns, and keyword improvements, CommerceIQ helps you maximize the effectiveness of your budget and achieve better results on Instacart.

Does CommerceIQ offer automation features to streamline campaign management on Instacart?

Yes, CommerceIQ offers automation features to streamline campaign management on Instacart. Its platform enables you to set rules and take bulk actions on campaigns, keywords, and ad groups. This automation saves you time and effort by allowing you to make bid adjustments, add items, and optimize outcomes quickly.

By automating repetitive tasks, CommerceIQ increases your productivity and allows you to focus on strategic aspects of your Instacart campaigns.

What are the benefits of using CommerceIQ for retail media management?

CommerceIQ’s retail media management solutions offer several benefits, including:

Complete Visibility: Gain comprehensive visibility into your ecommerce operation, allowing you to monitor and analyze the performance of your advertising efforts.

Optimization of Share of Voice: Maximize your share of voice to ensure your brand is prominently featured in search results and advertising placements, increasing visibility and driving sales.

Return on Advertising Spend (ROAS): CommerceIQ’s solutions go beyond just ROAS by focusing on driving profits and incremental sales, allowing you to achieve better advertising outcomes.

Data-Driven Strategy: Leverage data and insights to develop effective advertising strategies tailored to the retail environment.

Machine Learning and Automation: Harness the power of machine learning and automation to automate campaign management, optimize bidding and budgets, and drive efficient and effective advertising outcomes.

How can CommerceIQ optimize ad spend for electronics brands?

CommerceIQ offers ad spend optimization capabilities for electronics brands. It allows brands to adjust bids for associated keywords on specific days of the week or during seasonal demand peaks.

Additionally, CommerceIQ enables competitor conquesting, where brands can promote their products in “sponsored products related to this item” when competitors are out of stock.

By collecting market signals and data points, CommerceIQ creates a single source of truth and automatically optimizes advertising spend across high-margin products, capitalizing on competitive brands’ stockouts

What benefits does CommerceIQ’s retail media management provide for furniture and home goods retailers?

CommerceIQ’s retail media management offers advertising automation to improve advertising spend efficiency and increase presence at the top of search results pages. Retailers can increase their share of voice (SOV) through automated actions that optimize bids, budgets, and ASIN status.



The platform also allows for bid and budget adjustments throughout the day, enhancing the conversion rate of search and display campaigns.

How does CommerceIQ help my brand break through the noise of the digital grocery aisle?

CommerceIQ enables your brand to run the most effective and successful ad campaigns in the digital grocery aisle. By leveraging advanced AI and data-driven insights, CommerceIQ helps you optimize your advertising strategies to reach and engage your target audience.



This improves your brand’s visibility and maximizes your impact in the competitive grocery space

What are the benefits of conducting ad audits in search media management?

Conducting ad audits provides complete visibility into the performance and impact of your search media campaigns. It allows you to assess the effectiveness of your advertising strategies, identify areas of improvement, and make data-driven decisions to optimize your campaigns.

Ad audits help you understand the return on investment (ROI) of your ad spend, improve ROAS (Return On Ad Spend) and refine your advertising tactics for maximum impact.

What challenges do retail brands face that can impede their performance on Walmart?

Retail brands often face challenges such as fragmented data sets, lack of integration and coordination across different teams within the organization (retail media, assortment and content, sales strategy, supply chain, finance), and difficulty in understanding the true profitability factors including price, promotions, and operating costs.