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Digital Shelf Analytics

More insights, less effort: Introducing customizable scorecards & reporting in Digital Shelf Optimization

CommerceIQ’s Digital Shelf Optimization (DSO) now includes Customizable Scorecards and a no-code Custom Report Builder, giving brands the flexibility to create executive-ready views by brand, retailer, or competitor—using 80+ metrics and configurable thresholds.

In the past, category teams often struggled to access the specific data views they needed, typically resorting to manual exports and external analysis. With these new features, that extra step is gone.

To support this, we’ve unified our data structure so customers can access digital shelf insights alongside retail performance data in one place—making it easier to spot underperforming SKUs, correct execution gaps, and optimize media spend to drive stronger sales and share outcomes.

What you can do with customizable scorecards

Customizable scorecards offer a tailored view of digital shelf performance across 80+ KPIs filterable by seller type, sub-brand, category or keyword.

Teams can easily monitor content, availability, pricing, promotions, and reviews, customized by geography, retailer, category, or brand. With the help of our customer success team, you can ensure your scorecards highlight the metrics that matter most to your business.

Inside the Custom Report Builder

The Custom Report Builder enables users to create and share reports using all available metrics and multiple visualization options - no coding required. Reports can be saved, shared, and access-controlled to meet team-specific needs.

It also integrates data from other CommerceIQ products for seamless omni-retailer reporting in one platform. When paired with AllyAI Category Teammate, you can automatically surface key insights—like availability gaps or shifts in share of search—and generate executive-ready summaries without manual analysis.

Why this matters

In today’s fast-paced retail environment, category managers need tools that surface actionable insights—fast. CommerceIQ’s customizable reporting helps by:

  • Enabling flexible analysis: Focus only on the data and metrics that matter to your team
  • Improving agility: Spot trends and act quickly to protect sales and share
  • Supporting strategic focus: Align reporting with business goals and workflows
  • Driving cross-functional alignment: Share insights across teams and stakeholders

What you can do now

With CommerceIQ’s customizable reporting capabilities, you can:

  • Build scorecards tailored to your role, retailer, category, product, or region
  • Track performance by SKU, timeframe or seller type
  • Benchmark competitors and monitor trends in real time
  • Schedule recurring reports to fit your daily, weekly or quarterly workflows

Ready to see it in action?

Custom reporting is now embedded in Digital Shelf Optimization—giving you the power to grow share of search, optimize content and stay ahead of availability issues without digging through spreadsheets. 

Request a demo now.

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CommerceIQ is the only sales-focused, unified platform built specifically for ecommerce—combining sales, media and shelf data with role-specific AI teammates that deliver actionable, commerce-ready insights.