Media Agent
Expert-led retail media with agentic execution
Retail Media Experts powered by media agent maximize incremental sales by optimizing bids and pacing with 50+ shelf-aware signals
- New sales growth areas unlocked with incrementality optimization
- Increased iROAS across campaigns
- Efficient spending with dynamic AI-driven bid management
Media Agent
Active
"How is my ad budget allocation this week?"
Analysis
Matching budgets with sales data trends
Recommendation
Reallocate across top keywords
Add new daily bid rules
Approval received
Execution
Budget reallocated and rules deployed
+16% expected ROAS
Media Agent Skills
AllyAI Media Agent shifts the status quo by pairing US-based media experts with AI that executes thousands of daily optimizations. We move beyond vanity metrics to focus on iROAS (Incremental ROAS), ensuring every dollar spent drives new growth, not just existing demand.
Maximize bid & budget performance across 1000s of keywords using 50+ signals
Select timeframe and budget levels at category, brand, or custom groupings
Optimize based on iROAS, ROAS, or Share of Voice depending on campaign goals
Summarize key trends, identify drivers, and provide actionable media insights
Automates creation of w/m/q reporting in your brand's templates customized to your narrative
Combine retail media and digital shelf signals to optimize for total incremental sales
Why You Can't Afford to Wait
Stop relying on rigid rules that ignore the digital shelf-leverage AI that syncs media spend with real-time retail signals for true incremental growth.
Human Only
Human + Rules Based Automation
Human + AI
Rules-based optimization can't compete with algorithmic retail
Team are limited to a small number of daily decisions due to manual optimization limits. Rules based optimization does not factor real time changes to the digital shelf.
Sure! Here's your incrementality recommendations
Media Experts + 24x7 Media Agent drive sales incrementality decisions at scale
Unified shelf and media data drive spend allocation and dynamically shift budgets toward what actually drives growth
Why Incrementality Matters
Maximize your budget by shifting spend from sales you already have to the incremental opportunities your competitors are winning.
Incrementality-Based Optimization
Incrementality-based approach thus unlocks more sales for you with the same budget.
Stop Wasting Media Dollars
You are wasting your media dollars if you spend it on keywords where your product is already appearing organically.
Spend Where It Drives Growth
You should spend your media dollars on relevant keywords where your product does not appear organically.
Expert-led Media Services
Our media strategists give you the strategic "why" behind every move and the execution power of AI to stay ahead of the competition, at a fraction of the cost.
Reporting
Automated performance reporting aligned to brand KPIs and business cadence
Insights & Analysis
Deep-dive analysis into campaign performance, competitive trends, and spend efficiency
Campaign Management
End-to-end campaign setup, optimization, and management across retailers
Action Optimization & Review
Review and approve AI-driven bid and budget recommendations before execution
Media Strategy
Develop media strategies aligned to business goals, category trends, and competitive dynamics
Consulting Services
Ad hoc projects to solve specific business questions and deliver targeted recommendations
Media Agent in Action
Incremental growth and efficiency at scale
- A leading CPG brand managed retail media across multiple retailers with fragmented bidding tools.
- Each retailer required different optimization workflows, creating inconsistent performance and manual overhead.
- Budget pacing relied on manual adjustments, limiting the ability to react to real-time market shifts.
- Teams could only optimize on ROAS, missing the incremental sales opportunity.
- Ally Media Agent automated bid optimization using 50+ signals including incrementality and shelf data.
- With iROAS-based optimization, the brand achieved 55% higher incremental returns while reducing CPC by 12.8%.
iROAS
Sales growth
CPC
Bid Optimization
Metric framework
Media + Shelf signals
"CommerceIQ's ecommerce management platform provides substantial benefits, giving us the ability to understand performance across granular targets and apply bulk automation aligned to our objectives."
Rizwan Akbar
Head of Ecommerce, Pilgrim's Pride
"CommerceIQ has enabled my team to operate at the pace needed to win in the market. Issues that would take weeks to identify are now being flagged and resolved on the same day."
Stephen Mischel
Ecommerce Sales Team Lead, Bayer
FAQs
Find quick answers to common questions about our products, services, and policies. If you need more help, our team is here to assist you.
Explore FAQsWhat kind of support do I get?+
Our US-based managed services team provides reporting, insights, campaign management, and strategic consulting. They answer what happened, why, and what to do next, so you get guidance, not just dashboards.
How is Media Agent different from rules-based tools?+
Rules-based tools max out at ~100 decisions per day. Media Agent's neural network delivers thousands of optimizations using 50+ signals across media, digital shelf, inventory, and sales data.
What metrics can I optimize for?+
You can optimize for iROAS (incremental return), ROAS (efficiency), or Share of Voice (market position), tailored by category, brand, or custom groupings.
Which retailers does it support?+
CommerceIQ supports major retail media networks and connects media performance to sales, shelf, inventory, and competitive signals across your retail ecosystem.
Can my team approve changes?+
Yes. Media Agent surfaces recommendations for review and approval, giving your team control while AI handles the scale and speed of execution.