Guru Hariharan

Guru Hariharan is the Founder and CEO of CommerceIQ, the pioneer in Retail AI that equips CPG brands with AI agents to scale retail operations, optimize retail media, and win on the digital shelf. With over 15 years of experience at the intersection of ecommerce, technology, and AI, Guru founded CommerceIQ in 2012 following distinguished leadership roles at both Amazon — where he built automated vendor management and supply chain systems — and eBay, where as General Manager of Marketplace Experience he led the global launches of the "Fast N' Free" shipping and Global Returns programs. A 2024 Ernst & Young Entrepreneur Of The Year Bay Area finalist, Guru holds a Master's degree with a focus in Machine Learning from the University of Texas at Austin and an MBA from the Wharton School.