The CommerceIQ team is truly proud of being featured by Gartner in their Market Guide for Digital Shelf Analytics, reflecting the hard work and dedication of the entire team.

Remarkable effort was made by Jason Daigler, Ant Duffin, and Helen Grimster to compile a highly significant guide for our industry, showcasing their expertise and commitment.

Why is this important? In the report, these two themes were particularly notable:

1. Organizations investing in digital shelf analytics applications to replace manual data-gathering techniques are projected to experience a 30% annual reduction in costs by 2026.
2. Without integrating the application with back-end product data sources, organizations investing in digital shelf analytics risk failing to see a return on their investment by 2026.

A proper implementation of a DSA solution into your organization can result in a material impact on the profitability and efficiency of your business.

Ensuring it functions as a single source of truth and is integrated into advertising, supply chain, sales, etc., is crucial to realizing those gains.

How are we approaching DSA differently?

Some of the key innovative approaches utilized to meet these needs include:

• Establishing a native retail media + DSA connection to ensure seamless communication between both systems.
• Employing intelligent automation to leverage DSA data for informing and executing retail media strategies.
• Effectively deploying modern technologies such as generative AI to facilitate actions aimed at enhancing shelf presence and listings.

For those considering a decision on a DSA solution, it is advisable to engage in comprehensive reading to make an informed choice regarding the most suitable partner.

If you are a Gartner subscriber, you can read the full report using the link below:

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