CATEGORYIQ INSIGHTS: PET FOOD
Pet Food brands: See who's winning market share & why
Tired of losing market share to competitors? Our latest Pet Food CategoryIQ Report reveals critical shifts in promotion strategies across all segments.
We go deep inside five subcategories:
- Dry dog food
- Dry cat food
- Wet dog food
- Wet cat food
- Dog treat
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Which brands were the top gainers and losers in pet food subcategories?
The pet food market is experiencing significant shifts in brand performance, consumer preferences & promotional strategies. Our latest CategoryIQ Pet Food report reveals essential competitive insights to help your brand capture market share.
CategoryIQ Gainers & Losers: Pet Food brands
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Detailed competitive benchmarking across pet food categories, price band analysis, share of voice metrics and more. Here's a sample of what you'll find inside the report.
Search behavior
Sheba gained significant presence in Wet Cat Food with an 11.56% share
Share of voice
Hills Pet Nutrition shows the highest growth in paid presence (grew by 6.9%) with a stable market share (15.69%)
What shoppers are buying
Adult Indoor has the highest category share at 20.6%
Pricing architecture
57% of overall units sold are in $14-23 (37%) and $24-33 (20%) price bands
Promotions benchmarking
The majority of brands are scaling up promotions, indicating an aggressive market strategy
Category size and growth
The category size for Wet Cat Food increased 18% from $183.9M to $217M
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Use case: Big Pet Food Brand solves suppressed listings en masse
The brand faced a recurring issue on Amazon, where their SKU listings were regularly suppressed, resulting in a negative impact on sales and brand visibility.
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