INDUSTRY REPORT
Patio, Lawn & Garden industry Cyber 5 2025 insights
Patio & Garden: A masterclass in efficiency matched last year’s revenue with half the effort.
Patio, Lawn & Garden achieved the "Holy Grail" of retail performance: they matched last year’s revenue growth while slashing ad investment by -62%.
Download the report and you'll learn:
- The category successfully replicated last year’s massive growth
- Brands cut ad spend significantly, shifting budget into retargeting and holding firm on pricing
- ROAS surged to +51%, and gross margin erosion was cut by nearly two-thirds
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Key Takeaways
- The Patio, Lawn & Garden industry achieved what the report calls the "Holy Grail" of retail performance during Cyber 5 2025: matching previous year's revenue growth of 144% while cutting advertising investment by 62%
- Return on Advertising Spend (ROAS) flipped from negative territory to massively positive, surging from -23% in 2024 to +51% in 2025
- Despite slashing ad spend, brands saw glance views drop only 19% year-over-year, but this actually improved outcomes by filtering out low-intent browsers
- Revenue loss due to out-of-stock situations skyrocketed 145% year-over-year, reaching 339% over baseline on Cyber Monday 2025
- Brands executed a massive 859% year-over-year increase in Sponsored Display ad spend, shifting budget dramatically toward retargeting campaigns while pulling back on traditional search
- Gross margin erosion was cut by nearly two-thirds, from -13% in 2024 to just -4% in 2025, driven by lower advertising costs and steady pricing strategies
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