INDUSTRY REPORT
Grocery industry Cyber 5 2025 insights
Grocery: High-intent stocking up drove profitable, full-price growth
Grocery brands benefited from a "mission-driven" shopper this year. While traffic growth was minimal, those who visited were highly motivated to buy, driving a strong lift in unit conversion on Cyber Monday as consumers likely restocked after the holiday weekend.
Download the report and you'll learn:
- How brands capitalized on the restocking necessity by holding firm on price
- The category achieved positive margin expansion, a significant turnaround from the -6% erosion seen last year
- Grocery doubled down on ad spend, dragging ROAS down -11%
Key Takeaways
- High-intent shopping compensated for minimal traffic growth during Cyber 5 2025
- Grocery brands achieved rare positive margin expansion by refusing to discount
- Cyber Monday confirmed its status as the primary revenue driver for grocery
- Supply chain planning failed catastrophically on Cyber Monday
- Brands sacrificed ad efficiency to capture high-intent traffic through retargeting
- Browsing activity collapsed as shoppers abandoned discovery for direct searches
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Cyber-5 2025 retrospective displays high-intent stocking up drove profitable, full-price growth for the grocery industry.
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