Grocery industry Cyber 5 2025 insights

Grocery: High-intent stocking up drove profitable, full-price growth

Grocery brands benefited from a "mission-driven" shopper this year. While traffic growth was minimal, those who visited were highly motivated to buy, driving a strong lift in unit conversion on Cyber Monday as consumers likely restocked after the holiday weekend.

Download the report and you'll learn:

• How brands capitalized on the restocking necessity by holding firm on price
• The category achieved positive margin expansion, a significant turnaround from the -6% erosion seen last year
• Grocery doubled down on ad spend, dragging ROAS down -11%

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