CATEGORYIQ INSIGHTS: DOG FOOD
Tired of losing market share to competitors? Our latest Dog Food CategoryIQ Report reveals critical shifts in promotion strategies across all segments.
We go deep inside two subcategories:
The dog food market is experiencing significant shifts in brand performance, consumer preferences & promotional strategies. Our latest CategoryIQ Dog Food Report reveals essential competitive insights to help your brand capture market share.
Detailed competitive benchmarking across pet food categories, price band analysis, Share of voice metrics and more. Here's a sample of what you'll find inside the report.
Search behavior
Blue Buffalo leads with a 20.6% share in Dry Dog Food theme
Share of voice
Purina Pro Plan experienced a decline in organic presence (6.3% to 5.8%) in Dry Dog Food
What shoppers are buying
In Dry Dog Food, the Recipe theme has the highest category share at 19.7%
Pricing architecture
44% of overall units sold are in $17-31(26%) and $47-61(18%) price bands in Dry Dog Food
Promotions benchmarking
The majority of brands are scaling up promotions significantly
Category size and growth
The largest Pet Food category, Dry dog food, grew 9% from $392M to $427M
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The brand faced a recurring issue on Amazon, where their SKU listings were regularly suppressed, resulting in a negative impact on sales and brand visibility.