CATEGORYIQ INSIGHTS: DOG FOOD
Dog food brands: See who's winning market share & why
Tired of losing market share to competitors? Our latest Dog Food CategoryIQ Report reveals critical shifts in promotion strategies across all segments.
We go deep inside two subcategories:
- Dry dog food
- Wet dog food
- Dog treat
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Which brands were the top gainers and losers in dog food subcategories?
The dog food market is experiencing significant shifts in brand performance, consumer preferences & promotional strategies. Our latest CategoryIQ Dog Food Report reveals essential competitive insights to help your brand capture market share.
CategoryIQ Gainers & Losers: Dog Food Brands
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Detailed competitive benchmarking across pet food categories, price band analysis, Share of voice metrics and more. Here's a sample of what you'll find inside the report.
Search behavior
Blue Buffalo leads with a 20.6% share in Dry Dog Food theme
Share of voice
Purina Pro Plan experienced a decline in organic presence (6.3% to 5.8%) in Dry Dog Food
What shoppers are buying
In Dry Dog Food, the Recipe theme has the highest category share at 19.7%
Pricing architecture
44% of overall units sold are in $17-31(26%) and $47-61(18%) price bands in Dry Dog Food
Promotions benchmarking
The majority of brands are scaling up promotions significantly
Category size and growth
The largest Pet Food category, Dry dog food, grew 9% from $392M to $427M
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Use case: Big Pet Food Brand solves suppressed listings en masse
The brand faced a recurring issue on Amazon, where their SKU listings were regularly suppressed, resulting in a negative impact on sales and brand visibility.
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