Our CategoryIQ reports unpack the latest market trends from US Amazon data at the category level. These exclusive insights help our customers understand the category and competitive dynamics influencing market growth, and how they can apply winning strategies to grow their brands across retailers, too.

Here’s what we found is trending in Pet Supplies:

The Pet Supplies market grew by an average of 3.8% in Q3 2024, with the Cat Litter and Housebreaking segment leading the charge.

Brands like Fresh Step and Petsafe faced declines in market share despite promotional efforts, signaling inefficiencies in advertising spend and competitive strategies. Meanwhile, Petlibro gained market share in Feeding and Watering Supplies, rising from 12.5% to 15.3%—supported by its strong presence in high-demand themes like stainless steel containers.