Patio, Lawn & Garden brands saw unit sales jump 56% in 2025's peak season. But average selling price dropped 34%, ad costs rose 8.4%, and out-of-stock revenue leakage hit 2-3x vs. last year. Volume growth masked serious profit erosion.
Download the report to see what really happened in Patio, Lawn & Garden this year.
Download the full report
Used by the most loved brands in the world
Key takeaways
Volume surged but value didn't follow: Units spiked 56% in Q3 while ASP dropped 34%, creating a revenue mix that favored lower-priced items and limited topline leverage during the most critical selling window.
Aggressive seasonal liquidation created risk: Inventory peaked in November and was flushed by December, but this left brands understocked entering peak season, increasing stockout risk.
Execution remained volatile outside peak season: Fill rates exceeded 90% during the April-May window, but dropped sharply at the start and end of the year, casting doubt on execution stability when it mattered most for profitability.
Competitive pressure drove pricing down: ASP dropped 31% despite reduced discounting, revealing intense competitive pressure that overrode promotional strategy.
Paid media efficiency deteriorated in season: Ad spend peaked as CPC rose and ROAS fell, making paid media less efficient during the critical selling season.
OOS leakage and third-party sellers became major threats: Revenue leakage from out-of-stock situations surged compared to 2024, with Lost Buy Box issues skyrocketing in November as third-party sellers flooded the marketplace with clearance stock.
Get your 2025 Ecommerce Retail Report
Learn how seasonal demand and discounting impacted patio, lawn, and garden ecommerce while profitability challenges continued in 2025.
