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Turkey 5 takeaways: Insights & recommendations to drive growth in 2025

The 2024 Turkey 5 shopping event set the stage for a holiday season full of both promise and complexity. While top categories like Beauty, Grocery, and Home Improvement saw impressive growth, rising costs and intensifying competition created new hurdles for brands looking to capture consumer demand.

In our latest report, “Turkey 5 Takeaways: A Familiar Spread With Shifting Sides,” we dive deep into the data to uncover what really drove performance during this critical retail moment. Here’s a sneak peek at what you’ll discover:

🔍 Where shoppers showed up—and spent
While Black Friday and Cyber Monday dominated sales, nearly half of all revenue came from other days in the event window. Are you overlooking hidden opportunities on the "fringe days"?

📉 The ad efficiency challenge
Advertising spend surged, but did returns keep pace? Learn why rising CPCs and shifting ROAS demand smarter, more agile media strategies heading into 2025.

📊 Margin pressure across the board
Growth didn’t always equal profitability. Discover the three key factors eating into margins—and what leading brands are doing to protect theirs.

🎯 Actionable insights for what’s next
From Amazon Vendor Negotiations (AVN) prep to AI-powered optimizations, get data-backed recommendations to refine your strategy for the year ahead.

The ecommerce landscape is evolving fast. Don’t rely on last year’s playbook.

👉 Download the full report here to see the complete data, category breakdowns, and strategic takeaways to help you win in 2025.

Prime Big Deal Days and Turkey 5 2024 infographics

Ready to turn insights into action? See how CommerceIQ’s AI-powered platform helps brands optimize retail media, protect margins, and drive profitable growth across 1,450+ retailers. Request a demo today.

With 20 years of experience in content marketing and writing for B2B, tech, SaaS and ecommerce companies, Jenny Reese is an expert at crafting strategic, data-driven content that drives traffic, brand awareness, thought leadership and most importantly ... results. Equal parts writer and digital strategist, Jenny has shaped messaging and branded storytelling for both startups and global enterprises—bringing a unique blend of creative direction and performance-focused content marketing to traditional, product, experiential and digital channels. Outside of work, she’s a passionate scuba diver and a certified PADI Rescue Diver.

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