Connect Target guests with the products they want while efficiently driving sales for your brand.

CommerceIQ is proud to support Roundel™ as part of our robust partner network, who today announced open access to the Roundel™ Media Studio platform for all its advertisers starting on August 1, 2024.

Roundel™ Media Studio is the centralized self-service platform that gives brands all the capabilities to build and manage Target Product Ads. Now, every Roundel advertiser is eligible to onboard to Roundel Media Studio immediately—granting them access to all Target Product Ads inventory with no demand-side platform fees.

This open access gives brand marketers all the capabilities that advertisers have come to expect to efficiently build sponsored product ad campaigns, including automatic and manual keyword targeting and visualization data for reporting, all available via existing API platforms.

Why should ecommerce brands onboard with Roundel Media Studio?

Advertisers who move their Target Product Ads activation into Roundel Media Studio see a 30% increase in their program’s ROAS relative to their prior Target Product Ads activation platform once ramped up.

Plus, Roundel Media Studio advertisers have full access to all Target Product Ads inventory, including personalized placements which bring an estimated +10% in incremental scale and a performance boost, with average 4X ROAS relative to a search page placement.

What does this mean for CommerceIQ customers?

With no DSP or access fees for Target Product Ads on Roundel Media Studio, your media dollars work harder to drive more efficient results, more clicks, and more sales. And because CommerceIQ’s Retail Media Management (RMM) solution is already integrated with Roundel Media Studio, brands using Roundel Media Studio can build and manage automations, create custom reports and track insights all from within CommerceIQ RMM.

Plus all CIQ customers using Retail Media Management (RMM) can benefit from its built-in incremental Return on Ad Spend (iROAS) metric—allowing them to track, analyze and optimize the incrementality of their retail media spend within the platform.

Newly eligible brands that choose to onboard with Roundel Media Studio and manage it using CIQ’s RMM solution will gain access to the same incremental sales data those brands enjoy, along with:

• Full access to manage Target sponsored product ads
• No DSP fees
• Access to Target Product Ads inventory
• Smart bidding to automatically optimize against your goals
• Incrementality analytics and optimization with iROAS

What’s next?

In the future, Roundel Media Studio will serve as the activation and management hub to Roundel’s media experiences, providing brands with more features and capabilities they won’t get anywhere else. Roundel is heavily invested in bringing an impactful and differentiated solution to the market, and with partners like CommerceIQ, we are working together to build the most powerful ecommerce platform on the planet.

Ready to up your retail media game with Roundel Media Studio? Sign up here.