CommerceIQ is expanding its global retailer network with the addition of iROAS to Criteo, unlocking incrementality and enhanced retail media capabilities for brands worldwide.

We’re thrilled to announce that CommerceIQ’s Retail Media Management (RMM) solution, which includes our proprietary Incremental Return on Ad Spend (iROAS) metric, now fully integrates with Criteo: the unified platform that directly connects advertisers with retailers and publishers to drive commerce on the open internet. This update broadens our network to cover approximately 80% of total spend across US retail media on the world’s largest marketplaces, more than any other ecommerce provider. This global expansion within the Criteo network unlocks keyword level optimization and iROAS for key Criteo retailers across Europe and the US—delivering CommerceIQ iROAS to more than 187 retailers across 14 countries.

In addition to offering greater industry and retailer reach for brands, the update also empowers our customers to optimize for incremental sales. Our proprietary incremental return on ad spend (iROAS) layer will be automatically activated for CommerceIQ customers who sell at Criteo retailers, enhancing campaign effectiveness and ROI from day one.

Plus, the integration connects RMM to one of the industry’s leading self-service retail media platforms —allowing brands to build and manage automations, create custom reports and track insights all from within CommerceIQ RMM.

Criteo retailers now get all the benefits of CommerceIQ RMM, giving brands the power to:

• Revolutionize keyword strategies: Optimize at the keyword level to standardize and control bidding, consolidate reporting and increase incremental sales with custom automation rules that capture the most profitable traffic across retail media platforms.
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• Free up time and resources: Run your Criteo retailer campaigns in tandem with the most advanced RMM solution on the market to eliminate the manual compiling of data across systems and focus on meaningful sales optimization.
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• Improve planning efficiency: Simplify media mix modeling by eliminating the need for multiple ROAS definitions, allowing for easy comparison across media placement channels.
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• Unify retail media systems: Our integrations with Criteo and Roundel Media Studio allow you to easily manage and automate reports across thousands of retailers in one place.
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• Build smarter ad budgets: iROAS allows you to compare advertising performance across retailers to allocate budget efficiently.
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• Measure worldwide incrementality: Global brands can connect, measure and optimize iROAS for ad campaigns that span the world’s largest online marketplaces and retailers across geographies.
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• Connect to leading retail media platforms: Brands can build and manage automations, create custom reports and track market insights all from within CommerceIQ RMM.

For a full list of Criteo retailers we now support on the CommerceIQ platform, please contact your account executive or drop us a line here.