How to Close Sales Performance Gaps on Amazon using Ally AI

If you’re leading Amazon sales for a major CPG brand, chances are you’ve felt the pressure of a quarter where the numbers aren’t adding up. Despite months of careful planning, your sales plan is falling short of goal. The question isn’t if you need to act, it’s where to act with focus and precision. And that’s where many ecommerce teams hit a wall.

The challenges of managing Amazon at scale

When sales are off-pace, it can take days or even weeks to diagnose the root cause. By the time teams piece together reports across media, inventory, and the digital shelf, it’s often too late to course-correct effectively within the quarter.

Even once you know which input is lagging, the scale of the challenge is daunting. With hundreds or thousands of SKUs, teams struggle to prioritize. Too often, time is wasted on low-impact activities because they can’t easily see which actions will make the biggest difference to hitting the sales plan.

Launching new products brings its own set of frustrations. Coordinating content, supply chain, and media is a high-stakes, manual process. Without alignment across all moving parts, new items suffer slow starts and missed initial sales velocity targets.

Why fragmented data holds you back

The common thread across these challenges is fragmentation. Sales managers sit on a mountain of data: retail media performance, sales velocity, digital shelf metrics, inventory health, operational reports. Each team has a piece of the truth, but rarely does it come together in a way that’s timely or actionable. Without a unified view, issues remain hidden, decisions are delayed, and opportunities are missed.

Enter Ally^AI Sales Teammate in Amazon Copilot

This is where Ally^AI  Sales Teammate changes the game. Instead of searching hundreds of reports for clues, Ally^AI Sales Teammate presents answers by forecasting the gap to plan, identifying the key contributors to under performance, and making recommendations to close the gap. By instantly surfacing causes of underperformance at the category, brand, or sku level, can save teams days of diagnosing problems. This means your team can stop chasing data and start solving problems.

Beyond diagnosis, Ally^AI Sales Teammate goes further with AI-powered recommendations. These are tied directly to your sales plan, giving your team a clear, prioritized action list to optimize key inputs like content, media spend, and inventory exactly where it will have the biggest impact. 

And when it comes to launching new products, Copilot unifies all critical launch metrics—content scores, inventory levels, and ad performance—into a single dashboard. With this visibility, sales managers can ensure that new products hit their sales velocity targets from the very start, instead of losing critical ground in the early weeks.

The impact is already being seen by leading brands:

• When a Fortune 500 snack brand saw a 15% sales gap emerge, the Gap-to-Plan tool instantly flagged an out-of-stock issue on a hero SKU as the primary driver. With this insight, the team acted immediately and recovered sales that might otherwise have been lost.
  
  
• A premium beauty brand fixed a gap in sales performance using Ally^AI by identifying skus with high iROAS by low investment. Once the brand shifted media spend toward higher-ROI products they closed their sales gap and met their quarterly target.
  
  
• A major toy company used Amazon Copilot to manage a new product launch. By tracking content compliance and in-stock rates in a unified view, they fixed a critical inventory issue pre-launch, ensuring their new item hit velocity targets and achieved launch sales goals.
  
  

From firefighting to focused execution

CPG leaders who adopt Ally^AI Sales Teammate in Amazon Copilot move from reactive firefighting to focused, proactive execution. They gain:

• A single source of truth across retail media, sales, inventory, and shelf data
  
  
• Rapid root cause analysis and Gap-to-Plan insights
  
  
• Prioritized recommendations that guide teams to the highest-value actions
  
  
• Coordinated new product launches with full visibility into success metrics
  

The result is not just better clarity—it’s better performance. Sales managers can recover lost sales earlier in the quarter, hit aggressive launch goals, and drive sustainable growth on Amazon.

If your sales plan is at risk this quarter, you don’t need more dashboards. You need a copilot powered by Ally^AI Sales Teammate. Get a demo to see for yourself.