commerceiq2025

AI MARKET IMPACT REPORT

From hype to high impact

AI has dominated retail headlines for years—promising faster workflows, smarter decisions and breakthrough performance. But for many ecommerce teams, the reality has fallen short of the hype.

So why hasn’t AI delivered? The answer lies in context. Generic tools built on broad data sets can’t make goal-driven decisions that reflect your brand’s reality. That’s where agentic AI comes in.

In this report, you’ll discover how brands are closing the gap between data and action to accelerate decisions across media, sales and the digital shelf with the first purpose-built suite of AI agents for retail commerce.

‍

Key takeaways from the AI Market Impact Report

Agentic AI is driving measurable retail growth
Brands using AllyAI reported double-digit sales lifts and improved iROAS by 41%, proving that context-aware AI is far more effective than generic LLMs.
Incrementality is the new success metric
Traditional KPIs like ROAS can be misleading. Incremental ROAS (iROAS) reveals the true impact of paid media, guiding smarter budget allocation and improving real ROI.

Automation saves time & accelerates decision-making
Brands saved hundreds of reporting hours per quarter by automating tasks like bid adjustments, SKU suppression, and content recommendations—freeing teams to focus on strategy.
Unified signals create a 360° performance view
By merging digital shelf analytics, media performance data & sales velocity, agentic AI provides a single source of truth for every ecommerce function.
Early adopters gain a competitive edge
With real-time insights and execution, brands using AllyAI can adjust to market trends faster—optimizing promotions, pricing, and inventory with precision.