Industry Report
Amazon Prime Day 2024 had a noticeable but reduced impact on sales compared to 2023. Although traffic surged similarly to the previous year, declining conversion rates correlated with less direct sales growth. And, despite lower ad costs this year, overall profitability and margins declined, indicating that brands need to pay closer attention to their retail media investments, promotions and product mix to improve the profitability of Prime Day for their business.
Download this comprehensive Prime Day report for exclusive insights into which categories outperformed the rest, how ad spend affected sales, and the halo effect brands saw following retail’s hottest event of the summer.
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