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Q1 2026 INDUSTRY REPORT
The State of Ecommerce: Patio, Lawn & Garden
Q1 2026 Patio, Lawn & Garden: Margin is up, traffic is down
- See how shifting ASPs, stronger fill rates and leaner discounts are reshaping the category heading into Q2.
- Patio, Lawn & Garden glance views fell 32% in Q1. Conversion doubled, but can fewer shoppers carry the category into peak spring season?
Get the Q1 2026 ecommerce data shaping spring selling. Download the report.
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Key takeaways
Margin expanded even as prices fell:
ASP declined ~26% YoY & discounts compressed to ~13% in March, yet gross margin expanded 6 to 9 percentage points, creating room to reinvest in traffic acquisition & inventory depth.
Conversion is doing the heavy lifting:
Glance views dropped ~32% YoY while conversion rates roughly doubled versus Q1 2025, but sustained traffic declines pose a structural ceiling on unit growth.
Inventory is positioned for peak season:
On-hand inventory entered Q1 up 12% YoY, lowering stockout risk ahead of the spring selling window.
Fill rates stepped up materially:
PO fill rate climbed to ~88% in March, a ~14 percentage point YoY gain, signaling tighter, more demand-aligned replenishment cycles.
Ad spend is buying incremental demand, not inflation:
Ad spend rose ~16% YoY while CPC fell to $1.04, indicating the category is capturing incremental demand efficiently rather than bidding up existing traffic.
Stockout losses dropped sharply but volatility remains:
March OOS revenue loss fell ~55% YoY, though replenishable OOS rates ranged from 1.1% to 2.5% versus last year's tighter 0.5 point range around 1.7%.
