Powering retail ecommerce for 2,200+ brands
Content text for a top bar
Q1 2026 INDUSTRY REPORT
The State of Ecommerce: Office Products
Why Office Products brands are losing 43% more revenue to stockouts
- See how the category held pricing, scaled ad ROAS to 5.4 and where the biggest gaps still exist.
- Office Products grew profit in Q1 2026, but a 14% drop in glance views signals a structural ceiling that conversion gains alone can't fix.
Get the Q1 2026 Office Products benchmarks shaping smarter category decisions. Download the report.
Download the full report
Used by the most loved brands in the world
Key takeaways
Pricing discipline drove margin expansion:
ASP held flat YoY & discount rates eased 1pp to 2pp, lifting gross margin ~3pp YoY to ~31% in March
Conversion offset traffic declines:
Glance views fell ~14% YoY while CVR surged to ~32%, gaining 4pp to 5pp each month
Ad spend scaled with strong efficiency:
Ad spend rose ~18% YoY with CPC flat & ROAS peaking at 5.4, nearly matching previous highs
Sponsored Brands investment nearly doubled:
SB spend almost doubled YoY across the quarter, with Sponsored Products carrying the rest of the lift
PO fill rate improved on stronger vendor compliance:
Fill rate climbed to ~88% in March, up ~8pp YoY, reflecting better inbound execution
OOS revenue loss surged despite lower OOS rates:
On-hand inventory ran ~36% below prior year & OOS revenue loss rose ~43% YoY, even as Replenishable OOS% improved to a series-low 0.7% in March
