INDUSTRY REPORT
Our CategoryIQ reports unpack the latest market trends from US Amazon data at the category level. These exclusive insights help our customers understand the category and competitive dynamics influencing market growth, and how they can apply winning strategies to grow their brands across retailers, too.
On average, Toy categories have grown by 18%, indicating a positive market trend—with games, playsets and activity kits seeing the most significant growth. Stuffed Toys specifically saw 5% growth during the period from Jun. 9 – Sep. 07, 2024, with Care Bears and Just Play claiming the top spots in the category.
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