Our CategoryIQ reports unpack the latest market trends from US Amazon data at the category level. These exclusive insights help our customers understand the category and competitive dynamics influencing market growth, and how they can apply winning strategies to grow their brands across retailers, too.

Here’s what we found is trending in Cold Medicine:

The Cold Medicine market grew by an average of 18% in Q4 vs. Q3 of 2024, signaling strong consumer demand heading into the winter months—with brands like Zicam and Vicks emerging as top performers.

Growing brand competition, particularly in top-performing themes like Extra Strength, underscores the need for promotional efforts and differentiated offerings. Meanwhile, consumers remain sensitive to pricing amid ongoing inflation concerns, opting for Cold Medicine products that won’t break the bank.

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