INDUSTRY REPORT | PRIME BIG DEAL DAYS 2024
Prime Big Deal Days 2024 underscored significant shifts in consumer behavior, with Amazon reporting its largest October shopping event to date. More Prime members than ever participated, seizing early holiday deals and kicking off the holiday shopping season. During the two-day event, sales and the volume of items sold surpassed all previous October events, with Prime members saving over $1 billion on millions of deals.
Analysis of internal data from CommerceIQ's REM Platform reveals that consumers are increasingly proactive, shopping earlier and motivated to make purchases well ahead of major sales events. Our insight? To optimize performance and capitalize on early-bird shopping, brands will have to start thinking outside the box of event time frames.
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