INDUSTRY REPORT | PRIME BIG DEAL DAYS 2024
Embracing the early bird special
Savvy shoppers showed up early to stock up & save
Prime Big Deal Days 2024 underscored significant shifts in consumer behavior, with Amazon reporting its largest October shopping event to date. More Prime members than ever participated, seizing early holiday deals and kicking off the holiday shopping season. During the two-day event, sales and the volume of items sold surpassed all previous October events, with Prime members saving over $1 billion on millions of deals.
Analysis of internal data from CommerceIQ's REM Platform reveals that consumers are increasingly proactive, shopping earlier and motivated to make purchases well ahead of major sales events. Our insight? To optimize performance and capitalize on early-bird shopping, brands will have to start thinking outside the box of event time frames.
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3 Key takeaways
- Eyes were on Amazon before Prime Big Deal Days started: Customers browsed early for deals, suggesting that brands should prepare for heightened interest and engagement well ahead of key shopping events.
- Demand is growing for pre-event sales: Pre-event sales garnered a 12.6% increase over post-event sales, demonstrating a YoY acceleration in early shopper demand. Pre-event sales accounted for 22.57% of total sales in 2024, up from 19.96% in 2023.
- Brands are catching on to “early bird” shopping patterns: Overall sales during the 2024 PBDD saw a notable increase in pre-event sales, capturing a larger percentage of total demand compared to past years.
