2024 Gave us a lot to unpack. Over the last year, steady average selling prices, rising Amazon unit growth and smarter ad sales data revealed both opportunities and challenges for brands.

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Using our proprietary ecommerce data, we took a deep dive into the key trends and metrics that shaped ecommerce over the past year—from revenue growth and consumer engagement to margins and advertising performance.

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In this report, we’re breaking down the numbers to share what’s driving industry change, including key insights to help guide smarter decision-making in 2025.