Prime Day and beyond: Why you don’t have to sell on Amazon to reap the rewards of the midsummer sales event‍

Prime Day’s impact has permeated the entire retail industry, with some now calling this the “midsummer sales period” to reflect the broader planning implications for brands and retailers alike. In this deep-dive report, we reveal key trends from the July 2024 shopping holiday—as well as tactical tips and guidance to help brands and retailers prepare for the likely fall 2024 iteration of Prime Day and the upcoming holiday sales period.

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