Retail Media

Appliances Brand Gets Granular to Grow Ad Spend Efficiently

11%

increase in ROAS in first 3 months vs. prior year

$1.5M

in revenue from successful new product launch

exceeded category ROAS benchmark as reported by Amazon

The challenge

Ambitious growth goals, limited granularity

An appliances brand with over $100M in annual revenue on Amazon had ambitious goals to efficiently grow retail media spend. They recognized the need for expertise to approach this goal strategically and desired a retail media strategy that could provide granularity across product groups — but lacked the necessary capabilities to achieve this.

Additionally, they aimed to surpass category benchmarks in ROAS (Return on Ad Spend) on Amazon and required a well-defined product launch plan for their new product.

The solution

CommerceIQ's integrated retail ecommerce platform

By combining a single source of truth for retail media and AI-driven automations with industry-leading human expertise, CommerceIQ enabled the brand to act with precision across their entire Amazon portfolio.

Craft a custom product launch plan that exceeded Amazon's own custom plan
Engage in granular ad spend tracking around 20 different product groups to maximize results
Track performance in a single dashboard to see where there were opportunities to improve

The result

Brand soundly exceeds category benchmarks on Amazon

After using CommerceIQ, the brand surpassed their growth targets and set a new standard for ad spend efficiency in their category.

“Exceeded category benchmark in ROAS as reported by Amazon, generated $1.5M in revenue from a successful new product launch, and achieved an 11% increase in ROAS during the first three months compared to the prior year.”
— Senior eCommerce Manager, Appliances Brand

11%

increase in ROAS in first 3 months vs. prior year

$1.5M

in revenue from successful new product launch

exceeded category ROAS benchmark as reported by Amazon