Rapid Retail Analytics offers vendors a real-time view of sales, traffic, and inventory data via API in order to track performance against those metrics throughout the day.
Why Does RRA Matter?
Typically, Vendor Central retail analytics data updates with a 2-day lag. With RRA, brands can access hourly sales/traffic/inventory data in order to optimize their assortment and visibility in near real-time during tentpole events like #PrimeDay to hit targets.
👉 Last year, Amazon launched Marketing Stream - a similar hourly API data stream, but for advertising metrics (ad traffic/conversion/spend/etc). With the combination of both Marketing Stream and RRA, brands will now be able to view hourly trends of sales and traffic metrics against media performance (think real-time budget allocation based on inventory, increasing paid traffic during periods sales are slow, etc.)
Any pitfalls for brands?
While data is power, data also needs to be actionable. Similar to AMC, this should not just be a dashboarding exercise. If you are going to invest time and energy with RRA, make sure you have a POA to utilize the insights gained
Actioning on real-time data in real time is hard. Things break. BUT... flexing these muscles now will pay dividends in the future
CommerceIQ is the only sales-focused, unified platform built specifically for ecommerce—combining sales, media and shelf data with role-specific AI teammates that deliver actionable, commerce-ready insights.
