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Prime Day

3 Trends in 3 Minutes

3 Trends in 3 Minutes: Prime Day Prep

To get the most out of this year’s Prime Day, brands must tie their digital shelf presence to their retail media spend to optimize for incremental and profitable sales. In this episode of our 3 Trends in 3 Minutes series, Chris Barnes, CommerceIQ’s VP of Value Engineering shares his hot take on how brands can best prepare for Prime Day 2024. Watch the video for insights into:

  1. Ensuring your brand’s digital presence is ready to win the customers eyes, heart, and wallet through an optimized digital content strategy.
  2. Allocating the right advertising dollars on smart campaigns to win new shoppers, and make sure you keep your loyal customers coming back to purchase more.
  3. Optimizing your retail media strategies and dollars for incrementality and profitability, while also thinking about and preparing for post-Prime Day activities.

[video width="1920" height="1080" mp4="https://commerceiq.ai/wp-content/uploads/2024/07/3-in-3-Prime-Day-Chris-Barnes-v3-static-first-frame.mp4"][/video]

Find out how CommerceIQ can help you get the most out of Prime Day and beyond. Contact us below.

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With 20 years of experience in content marketing and writing for B2B, tech, SaaS and ecommerce companies, Jenny Reese is an expert at crafting strategic, data-driven content that drives traffic, brand awareness, thought leadership and most importantly ... results. Equal parts writer and digital strategist, Jenny has shaped messaging and branded storytelling for both startups and global enterprises—bringing a unique blend of creative direction and performance-focused content marketing to traditional, product, experiential and digital channels. Outside of work, she’s a passionate scuba diver and a certified PADI Rescue Diver.

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