The Walmart holiday playbook: shopper insights, AI Goal Optimization, and creative that converts

Walmart's holiday shopper behaves differently than shoppers on any other retailer — different timing, categories, and reasons for buying. This session turns that into a plan brands can act on before peak weeks hit.

What you'll learn

• Demand timing by category this season
• Why shoppers choose Walmart over other retailers
• Budget and campaign moves before peak weeks
• Creative formats gaining traction now
• Recommendation strategies that lift conversion
• CommerceIQ's take on what wins this season