⏳ Amazon's new 75-character title limit takes effect July 27, 2026 — 40 days left

Amazon Title Compliance

On July 27, Amazon starts rewriting your titles. Stay in control.

Amazon now caps product titles at 75 characters and is rolling out a new field, Item Highlights. Titles that aren't compliant get rewritten automatically — by Amazon, not you. CommerceIQ brings your catalog into compliance for you, and handles submission and every Amazon case end to end.

A compliance scan of your catalog — how many titles exceed 75 characters

A preview of compliant titles, rewritten in your own words

New Item Highlights generated from your existing content

A clear path to full compliance before the deadline — at no cost

Used by the most loved brands in the world

A new rule — and real risk if you wait

Amazon announced two changes at once. Both reshape how your products show up in search and on the page.

Titles capped at 75 characters

Every category except media must fit titles into 75 characters, including spaces — a steep cut from the old 200-character limit.

A new field: Item Highlights

Amazon added Item Highlights — up to 125 searchable characters shown below your title in search results and on the product page.

Auto-rewrites after July 27

Titles still over the limit get rewritten by Amazon's own AI — putting your visibility, conversion, and brand voice in someone else's hands.

Your report

Here's what your report shows

Built for your real SKUs — what's non-compliant today, and exactly how we'd fix it.

Title Compliance Report

Your Brand · Amazon · June 2026

△ Action required

312

Titles over 75 characters

312

Will be auto-rewritten July 27

479

SKUs missing Item Highlights

Optimization preview — your top SKU

Before

187 characters

Your Brand Premium Adult Dry Dog Food with Real Chicken, Brown Rice & Vegetables, Supports Healthy Digestion, Shiny Coat, Strong Immune System, No Artificial Flavors, 30 lb Bag

After — compliant

71 characters

Your Brand Adult Dry Dog Food, Real Chicken & Brown Rice, 30 lb

New Item Highlights — generated from your existing title

Supports healthy digestion, a shiny coat, and a strong immune system · No artificial flavors · Made with real vegetables

Your wording is preserved, no new phrases that trigger re-approval — and we submit every change and manage the Amazon cases for you.

Compliant in four steps — most of the work is ours

Quick kickoff

A short call to scope your catalog. In many cases we already have the access we need.

We rewrite

We rework your titles to ≤75 characters and build Item Highlights — in your own words.

You approve

Review old vs. new and approve — one at a time, or approve all. One simple step.

We handle the rest

We submit to Amazon and manage every case to resolution.

CommerceIQ owns this

A short window — and it's on the clock

Two major retail moments collide with the deadline. Starting now keeps the changes on your terms.

NOW - JUN 26

Prime Day first

Keep your team focused on Prime Day. We hold all title work until it's over.

JUN 27 – JUL 27

We make you compliant

We rewrite titles, build Item Highlights, you approve, and we publish and manage every case.

JUL 27

Deadline

Amazon begins auto-rewriting anything still over the limit — out of your hands.

The runway between Prime Day and the deadline is short. Start now and the changes happen on your terms — not Amazon's.

Solve it now, free

Bringing your catalog into compliance is complimentary to start — a limited engagement with our Content Agent that fixes the immediate problem at no cost and minimal lift. From there, you decide whether to do more. You stay in control the entire way, and nothing goes live without your sign-off.

All you need to know

Find quick answers to common questions about our products, services, and policies. If you need more help, our team is here to assist you.

Will you change my titles without my approval?+