On July 27, Amazon starts rewriting your titles. Stay in control.
Amazon now caps product titles at 75 characters and is rolling out a new field, Item Highlights. Titles that aren't compliant get rewritten automatically — by Amazon, not you. CommerceIQ brings your catalog into compliance for you, and handles submission and every Amazon case end to end.
A compliance scan of your catalog — how many titles exceed 75 characters
A preview of compliant titles, rewritten in your own words
New Item Highlights generated from your existing content
A clear path to full compliance before the deadline — at no cost
Powering retail ecommerce for 2,200+ brands
Used by the most loved brands in the world
A new rule — and real risk if you wait
Amazon announced two changes at once. Both reshape how your products show up in search and on the page.
Titles capped at 75 characters
Every category except media must fit titles into 75 characters, including spaces — a steep cut from the old 200-character limit.
A new field: Item Highlights
Amazon added Item Highlights — up to 125 searchable characters shown below your title in search results and on the product page.
Auto-rewrites after July 27
Titles still over the limit get rewritten by Amazon's own AI — putting your visibility, conversion, and brand voice in someone else's hands.
YOUR REPORT
Here's what your report shows
Built for your real SKUs — what's non-compliant today, and exactly how we'd fix it.
Title Compliance Report
Your Brand · Amazon · June 2026
△ Action required
0
Titles over 75 characters
0
Will be auto-rewritten July 27
0
SKUs missing Item Highlights
OPTIMIZATION PREVIEW — YOUR TOP SKU
BEFORE187 characters
Your Brand Premium Adult Dry Dog Food with Real Chicken, Brown Rice & Vegetables, Supports Healthy Digestion, Shiny Coat, Strong Immune System, No Artificial Flavors, 30 lb Bag
AFTER — COMPLIANT71 characters
Your Brand Adult Dry Dog Food, Real Chicken & Brown Rice, 30 lb
NEW ITEM HIGHLIGHTS — GENERATED FROM YOUR EXISTING TITLE
Supports healthy digestion, a shiny coat, and a strong immune system · No artificial flavors · Made with real vegetables
Compliant in four steps — most of the work is ours
1
Quick kickoff
A short call to scope your catalog. In many cases we already have the access we need.
2
We rewrite
We rework your titles to ≤75 characters and build Item Highlights — in your own words.
3
You approve
Review old vs. new and approve — one at a time, or approve all. One simple step.
4
We handle the rest
We submit to Amazon and manage every case to resolution.
CommerceIQ owns this
A short window — and it's on the clock
Two major retail moments collide with the deadline. Starting now keeps the changes on your terms.
Amazon begins auto-rewriting anything still over the limit — out of your hands.
The runway between Prime Day and the deadline is short. Start now and the changes happen on your terms — not Amazon's.
Solve it now, free
Bringing your catalog into compliance is complimentary to start — a limited engagement with our Content Agent that fixes the immediate problem at no cost and minimal lift. From there, you decide whether to do more. You stay in control the entire way, and nothing goes live without your sign-off.
All you need to know
Find quick answers to common questions about our products, services, and policies. If you need more help, our team is here to assist you.
Will you change my titles without my approval?
Does this cost anything?
What happens if I do nothing?
Will this hurt my search ranking?
What are Item Highlights?
Do you need my Amazon login?
How much work is it for my team?
Beat the July 27 deadline — on your terms.
Don't let an algorithm rewrite the titles you've worked hard to build. See where you stand in minutes.
