CommerceIQ vs. Agencies

Retail Media agency letting you down?

Why brands are switching to CommerceIQ.

Retail media experts, not generalists

AI that optimizes 24/7 - not a weekly batch job

Act in minutes, not days

True incrementality based on shelf signals

Full transparency into every decision

Request a demo

commerceiq.ai · AllyAI · Retail Media

AllyAI · Bid Engine

A

AllyAIoptimizing

—

iROAS (live)

—

SKUs optimized

—

Bid adj / hr

Keyword bid decisions · right now24/7

laundry detergent pods$1.84↑ $0.22

Active

dishwasher tabs 60ct$0.92↓ $0.11

Organic

fabric softener sheets$1.46↑ $0.18

Active

all purpose cleaner 32oz$0.00Paused

OOS

A

Suppressed spend on 4 OOS SKUs — saved $1,240 this week. Agency would have caught this Friday at best.

Incrementality · iROAS

A

AllyAIanalyzing

Organic vs. paid share of voiceTop keywords

laundry detergent pods

78%

dish soap lemon 24oz

61%

fabric softener liquid

43%

all purpose cleaner

29%

3.2×

iROAS lift

−28%

Wasted spend

+38%

Incremental rev

A

Your agency was bidding on laundry pods where you already own 78% organic SOV — pure wasted spend. Reallocating now.

Full Transparency · Every Decision

A

AllyAIreporting

100%

Decisions visible

Yours

Data & playbooks

Minutes

Time to act

vs. typical agencyHead-to-head

Incentive alignment

✓ AI scales down

Execution speed

✓ Real-time

Spend transparency

✓ Every decision

IP ownership

✓ Always yours

A

Agency gave you a black-box QSR. AllyAI shows every bid change, every reason, every dollar — in real time. Your data, your playbooks.

CommerceIQ: Built for algorithmic Retail Media

Your agency is optimizing once a week. Your competitors aren't waiting.
We look at your total sales operating system holistically (Sales Ops, Media, Competition) vs. agencies & their point-solutions.

Icon representing a computer monitor with a keyboard below it.

Shelf-aware retail media performance

50+ shelf signals ensure ad spend only goes behind SKUs that can convert.

Hire Strategy, not busywork

Retail media experts drive strategy while AI handles execution, so you're not paying agency fees for hands-on-keys work.

AI bid optimization, 24/7

Ally^AIoptimizes bids and budgets continuously, not on a weekly agency review cycle.

Impact

Typical ROI seen by customers

75%

Growth in Ad Sales

-12.8%

CPC Reduction

+55%

Incremental Returns

50+

signals for iROAS Optimization

HEAD-TO-HEAD

Why agencies fall short: the five root causes

Agency relationships often start strong - but structural incentives and operational limitations quickly erode performance.

Capability

CommerceIQ

Typical Agency

Incentive alignment

✓Headcount goes down as AI takes over execution

✗Headcount goes up as your account grows

Strategy

✓Proactive AI-driven recommendations

✗Reactive; executes your briefs

Execution speed

✓Up to the minute

✗Weekly reviews and manual updates

Spend transparency

✓Every decision visible

✗Black-box reports, dashboards, QSRs

IP ownership

✓Your data, your playbooks — always

✗Keywords, segments, lists stay with the agency

In the ultra-competitive chicken category, we are always looking for ways to get more efficient with our hard-earned media dollar. CommerceIQ's AI Goal Optimizer exceeded our expectations in making significant improvements in iROAS and sales while driving cost per click rates down - a perfect combination.

Smiling man with short dark hair wearing a patterned light gray shirt and yellow patterned tie in front of a wooden door.

Aaron Conkey

Marketing Manager, Retail Media · Pilgrim's Pride

Organic share of voice you already own

0%

organic SOV on your
top keyword — and you're
still paying for ads there

laundry detergent pods78% organic

dish soap lemon 24oz61% organic

fabric softener liquid43% organic

all purpose cleaner29% organic

—

Wasted / week

—

Reallocated

—

iROAS lift

Out-of-stock suppression · real-time

0

SKUs paused the instant
stock hit zero —
not days later

laundry detergent pods 64ctIn stockBidding

dish soap lemon 24ozIn stockBidding

fabric softener 90ozOut of stockSuppressed

all purpose cleaner 32ozOut of stockSuppressed

dishwasher pods 60ctLow stock−60% bid

Now

Detection

—

SKUs paused

—

Saved this week

iROAS vs ROAS — the real difference

CommerceIQ

Only bids on incremental keywords

Deducts organic sales you'd win anyway

Shelf-aware, 24/7

Typical agency

Claims credit for organic sales

Great ROAS, low true uplift

Weekly review cycle

—

iROAS lift

—

Incremental rev

—

Wasted spend

RETAIL MEDIA MANAGEMENT

Stop paying for sales you already had

Ally^AI optimizes to iROAS - not ROAS. It knows which keywords you already own organically, and stops wasting spend there.

Explore Retail Media Management

Grow clicks on static budgets

iROAS performance, shelf aware

24×7 bid & budget optimization - choose between manual, rules-based, or Ally^AI

Suppresses spend on out-of-stock SKUs in real time (agencies catch this days later, if at all)

Retail Media agency letting you down?

CommerceIQ: Built for algorithmic Retail Media

Typical ROI seen by customers

Why agencies fall short: the five root causes

Stop paying for sales you already had

All you need to know

Ready to move at the speed of algorithms?