Beyond ROAS: How Pilgrim's Pride drove incremental sales without increasing media spend

‍June 25th  ·  1pm ET / 10am PT‍

More budget isn't always the answer. For brands competing in crowded retail categories, the real opportunity lies in squeezing more incremental value out of every dollar already being spent, and that requires a smarter approach than traditional ROAS-based optimization.

In this webinar, we'll explore how Pilgrim's Pride tackled one of the most common challenges in retail media today: generating meaningful clicks and conversions on static or declining budgets. Operating in the ultra-competitive chicken category on Walmart, their team needed a way to do more with what they had, without sacrificing efficiency or profitability.

We'll dive into how CommerceIQ's Retail Media Management, powered by AllyAI shifted the focus from surface-level ROAS metrics to true incrementality, identifying which campaigns were actually driving net new sales versus cannibalizing organic performance — and then dynamically reallocating budget and adjusting bids in real time to maximize that incremental impact.

You'll learn:

• Why chasing ROAS on a flat budget leads to diminishing returns — and what to optimize for instead
• How incrementality-based campaign management unlocks more clicks and sales without increasing spend
• How hourly bid adjustments and real-time budget monitoring keep campaigns in budget longer and performing harder
• How connecting media spend to live shelf signals converts more new shoppers and reduces wasted spend
• Key results: +44% Ad Sales, +43% Clicks, -24% CPC, Time in Budget 72% → 95%, and iROAS up +18%